Category: SEO vs PPC

SEO vs PPC: Which is Right for You?

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There are many approaches that a business can take when it comes to creating a solid online presence. For those who place lead conversions and website traffic near the top of their priorities list, SEO (search engine optimization) and PPC (pay-per-click) strategies might begin to sound useful. And they are – in their own unique ways. Below, we’ll explain what these strategies are, and detail a list of pros/cons for each. What is SEO? Search […]