Author: Paul Colangelo

Ireland Is Europe’s SEO Hub Today

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In Europe, businesses know the importance of SEO and how it can affect them. They will want to know that the hub for SEO in Europe is in Ireland. This is where a lot of activity happens in the SEO industry. There are many businesses that deal with SEO and their services are numerous. Getting the proper help with SEO is something that a company needs to do in order to have the online presence […]

SEO vs PPC: Which is Right for You?

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There are many approaches that a business can take when it comes to creating a solid online presence. For those who place lead conversions and website traffic near the top of their priorities list, SEO (search engine optimization) and PPC (pay-per-click) strategies might begin to sound useful. And they are – in their own unique ways. Below, we’ll explain what these strategies are, and detail a list of pros/cons for each. What is SEO? Search […]

Here’s Why You Should Hire a SEO Company

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It isn’t very difficult to host and build a website these days, not with the multitude of user-friendly tools available today. But what can stand in the way of having a truly successful website with a high rate of lead conversions is whether the website is optimized to meet that goal. Many ambitious business owners will craft and maintain their websites on their own, and then become frustrated when it doesn’t seem to help anything […]