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by Randy Cassingham

Randy Cassingham's Bonzer Web Sites of the Week: Recognizing Interesting Sites that are Beyond the Microsoft/AOL-Time Warner/Media Megalith

Podcast Salad

OK, it's not "really" named right: it's not about that old technology, audio podcasts, but rather the new tech video podcasts. Yes, it's a vlog about vlogs (or, how they say it: "the video podcast about video podcasting") -- what's interesting? What's worth your time? What's cool? Host Katie Bevard is a fun fresh face that makes this broadcast really watchable. A new Podcast Salad vlog is posted each Saturday. Keep watching when the credits roll, too: there's usually a fun outtake thrown in there.

From This is True for 3 December 2006

Suggestions for further reading:

Multimedia: Making it Work, Seventh Edition
By: Tay Vaughan
Amazon Price: $60.07
Editorial Review:
Thoroughly Updated for the Latest Advances in Multimedia

Learn the fundamental concepts and essential skills required for a successful career in multimedia from this bestselling guide. Multimedia: Making It Work, Seventh Edition shows you how to use text, images, sound, and video to deliver compelling messages and content in meaningful ways. You will learn to design, organize, and produce multimedia projects such as CD-ROMs, DVDs, and professional web sites. Each chapter includes step-by-step instructions, full-color illustrations and screenshots, self-quizzes, and hands-on projects.

Inside this book, you will learn how to:

Master the building blocks of multimedia, including text, images, audio, video, and animationRecord, process, and edit digital audioWork with bitmap, vector, and 3-D imagesCreate vivid computer animations Shoot and edit digital videoSelect the best hardware, software, and authoring tools for your needsDesign dynamic Web contentDetermine the scope and cost of a multimedia projectAcquire the appropriate content and best talentPrepare and deliver a professional multimedia project

Each chapter includes:

Learning objectives Full-color illustrations Helpful notes, tips, and warnings Chapter summaries and key term lists End-of-chapter quizzes and lab projects
 
Producing Video Podcasts: A Guide for Media Professionals
By: Richard HarringtonMark Weiser
List Price: $39.95
Amazon Price: $29.16
Editorial Review:
Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesnt with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including:

* Preproduction: budgeting guidelines, mapping your production, and working with talent
* Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists
* Postproduction: resources for adding music and images, motion graphics, and editing techniques
* Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes
* Promotion: choosing directories, promoting your program, and monetizing your podcast

Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion websitewww.VidPodcaster.comprovides a blog, templates, planning documents, sample clips, and state-of-the-art updates.

* Written by video experts for video experts
* Artist profiles and case studies demonstrate creative implementations
* Companion web site provides template planning documents, sample clips and state-of-the-art updates
 
Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second E...
By: Michael GeogheganDan Klass
List Price: $24.99
Amazon Price: $16.49
Editorial Review:

Written by two of the best and brightest podcasting pioneers, Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition is a comprehensive and perceptive guide to all things podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience.

Big-name companies and podcasters throughout the United States and thousands of faithful listeners around the world will tell you that Michael W. Geoghegan ("Reel Reviews-Films Worth Watching" and GigaVox Media) and Dan Klass ("The Bitterest Pill" and JacketMedia.com) know how to put together compelling and engaging shows that people come back to week after week. These two pros will guide you through everything including developing your raw podcast ideas to selecting equipment, creating your podcast (including incorporating music, professional production techniques, and audio- and video-editing secrets), and mobilizing and growing an audience.

Plenty has changed since the best-selling first edition of this book, and Michael and Dan bring you all the latest and greatest information on production, distribution, and marketing from the world of audio and video podcasting. Nearly 50 pages of new material and hundreds of updates make this the most complete and up-to-date book on podcasting imaginable.

Between Michael's uncanny business and marketing sense and Dan's nearly two decades in the entertainment industry, these authors have the experience to back up their advice on what it takes to elevate your podcast to a professional level. Podcast Solutions gives you not only what youll need to know about podcasting but also the insiders view on the business of new-media production and marketing.

Whether you want to use podcasting to inform, educate, entertain, or inspire, whether you are a complete novice or an experienced professional, Podcast Solutions is the guide you need.

In this book you'll learn: How to find and download audio and video podcasts to your computer or portable media player How to develop, format, produce, edit, encode, and upload your audio or video podcast, including in-depth information on using music legally How to set up an effective audio studio, including the complete and updated "The podcast studio buyers guide" How to create great video, including tricks of the trade such as the law of thirds, the line, and the three-point light technique, as well as tips on casting, locations, scheduling, and more How people are marketing and making money through podcasting in the era of Web 2.0
 
Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Bus...
By: Lionel FelixDamien Stolarz
List Price: $36.95
Amazon Price: $24.35
Editorial Review:
For all of your video and audio blogging business and professional communication needs, this book is it!

The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet.

This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications.

*Step-by-step instructions to quickly launch a Podcast or video blog
*The basics of multimedia use in blogging and the most relevant text-blog technologies
*Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts
*Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies
*Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing
*Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs
 
How to Do Everything with Podcasting (How to Do Everything)
By: Shel HoltzNeville Hobson
List Price: $24.99
Amazon Price: $16.49
Editorial Review:

Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.

Subscribe to, download, and listen to podcastsGet the right hardware and software Plan, record, edit, and release your own podcast Incorporate music, sweeps, interviews, and other elements Connect with listeners using blogs, live chats, and user-created contentProfit from your podcast through advertising, networking, and merchandisingTap into support services for help with production, hosting, bandwidth, and moreCreate customer-focused or business-to-business podcasts
 
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