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How do noise-canceling headphones work? How do car airbags work? Heck: how does global warming work? How Stuff Works answers thousands of such questions, in fields ranging from automotive to computers to entertainment to health, with good illustrations when needed so you can really come to understand ...how stuff works. From This is True for 18 February 2007 Suggestions for further reading:
 By: Samantha MossLesley Schwartz List Price: $16.95 Amazon Price: $11.53 Editorial Review: Everyone’s got stuff, but between school, work, sports, music, and the social scene, today’s teens really have a lot of stuff. Usually, it’s crammed into an overstuffed backpack, a skimpy school locker, or lost in a huge pile on the bedroom floor. This step-by-step guide to getting organized helps teens take control of the clutter. First, readers learn how to deal with whatever obstacles prevent them from being organized. Next, they learn how to systematically organize the Big Three — school, time, and space. The school section includes instructions on how to set up binders, notebooks, and a great study space. In the time chapter, get practical advice on managing hectic schedules, plus a template for creating a personalized daily planner. In the space section, learn tried-and-true techniques that transform bedrooms from war zones into peaceful retreats. With detailed diagrams for organizing everything from computer files to personal time, Where’s My Stuff? helps readers establish time- and clutter-management skills that never go out of style.  By: Chris WoodfordBen MorganClint Witchalls List Price: $24.99 Amazon Price: $16.49 Editorial Review: From microchips and iPods to robots in the human bloodstream, Cool Stuff and How It Works takes the reader on an eye-opening journey through the world of modern technology. Tech-savvy kids will love learning all about today's most innovative inventions-where they came from, how they do what they do, and where they might take us in the future.a  By: Jon WoodcockChris Woodford List Price: $24.99 Amazon Price: $16.49 Editorial Review: Following on the success Cool Stuff and How it Works, this spectacular book shows and explains, in a brilliantly visual and easy-to-understand way, exactly how the technology that shapes our world works. Taking the reader on an eye-opening journey from the engine of a hydrogen-fuelled car, into the virtual world of Second Life, and up the earthquake-proofed structure of the world's tallest office building, learn about the science behind every machine and gadget, and find out when and how things were invented-from mobile phones and games consoles to smart cards and space planes. AUTHOR BIO: Chris Woodford graduated from Cambridge University with a degree in Natural Sciences. For several years he worked as an information designer for IBM and then made a career change to publishing where he became an editor on specialist science and technology titles. Dr Jon Woodcock graduated from Oxford University with a degree in physics before moving to the University of London where he was awarded a PhD for his work in astrophysics. He has worked in research and development for various hi-tech companies and now consults and writes on science and technology.  By: Steve SmithDon E. Schultz List Price: $22.95 Amazon Price: $15.61 Editorial Review: With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool to help them plan, budget, execute, and, ultimately, sell more stuff. Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone in between. How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike how to close sales by influencing immediate customer behavior through an array of promotional techniques, including sweepstakes, tie-ins, coupons, events, and more. Authors Steve Smith and renowned Professor Don E. Schultz give readers a fact-filled how-to handbook that covers the entire sales promotion spectrum clearly, concisely, and completely. Professor Schultz introduces each chapter with an insightful, analytical perspective, and then the authors show readers: * How to choose the right tactic from over 100 options, reviewing descriptions, advantages, and disadvantages. * How to budget the program. * Pitfalls, cautions, and opportunities. * How to put it all together with procedures and checklists. Examples of leading promotions from Campbell Soup, General Mills, Stanley Tools, and Procter & Gamble. Every business, from small businesses to agencies to corporations to sales organizations to B2Bs, want to increase sales. With How to Sell More Stuff, Smith and Schultz show them how to pick the right promotion to meet their needs and execute it flawlessly to achieve the desired results.  By: Marshall Brain List Price: $24.99 Amazon Price: $16.49 Editorial Review: Have you ever wondered… How an ATM verifies your identification and account information and dispenses cash in a matter of seconds? What, if anything, is able to escape from a black hole? Why workplace surveillance is becoming more common? Whether human cloning is possible? In this full-color follow-up to the bestselling How Stuff Works, Marshall Brain travels inside your computer, to the depths of diamond mines, across the African plains, and on board an Apache helicopter to explain the magic behind how stuff works. Based on the much-lauded Web site HowStuffWorks.com, this book is your A-to-Z guide to PDAs, MRIs, LEDs, and dozens of other intriguing topics! With More How Stuff Works, you'll never again look the same way at a car wash, clothes dryer, or electronic scanner. More than 125 captivating articles Hundreds of full-color photos and illustrations Fun facts and sidebars A special chapter on "Police, Military, and Defense" Praise for HowStuffWorks.com: "A+" " Top 100 Classics." "Best Science & Technology Resource." "A-" "Great Site." "Super Site." |
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