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Sure, everyone in the world now knows the power of Google, but wouldn't it be great to get an "alert" when something new on a subject of interest gets indexed by Google? This does that. Put your favorite searches in at this site, which is not run by Google, and you'll get an e-mail with the links. It's a great tool for writers, say, who (ahem) want to know when someone's posting their stuff without permission.... From This is True for 18 April 2004 Suggestions for further reading:
 By: Tim Ash List Price: $29.99 Amazon Price: $19.79 Editorial Review: How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.  By: Avinash Kaushik List Price: $29.99 Amazon Price: $19.79 Editorial Review: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.  By: Nicholas Carr List Price: $25.95 Amazon Price: $17.13 Editorial Review: An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture. A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.  By: Perry MarshallBryan Todd List Price: $24.95 Amazon Price: $16.47 Editorial Review: Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: Build an AdWords campaign from scratch Identify keywords that entice people to click on your ads Get the lowest bid prices on your keywords Defeat click fraud and other scams Use search engine optimization techniques Turn clicks into customers Plus get FREE e-mail updates on Google's ever-changing system.  By: Howie Jacobson List Price: $24.99 Amazon Price: $16.49 Editorial Review: AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software |
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