DMA’s Junk Mail Opt-Out List

The Direct Marketing Association does not send out “direct mail” (as the marketeers like to call it; they don’t like the term “Junk Mail”), but their members do. So DMA maintains a list of addresses that their members should remove from their mailings. It’s not 100% effective, since not everyone is a member of DMA (especially local companies), but registering with DMA will definitely reduce your junk mail load. And to be clear, we’re talking paper mail here, not e-mail. (My Spam Primer has tips about spam.) Save a tree with the instructions here. But use the postcard (free); paying them $5 to do their typing for them is a ripoff. (USA only.)

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