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The Direct Marketing Association does not send out "direct mail" (as the marketeers like to call it; they don't like the term "Junk Mail"), but their members do. So DMA maintains a list of addresses that their members should remove from their mailings. It's not 100% effective, since not everyone is a member of DMA (especially local companies), but registering with DMA will definitely reduce your junk mail load. And to be clear, we're talking paper mail here, not e-mail. (My Spam Primer has tips about spam.) Save a tree with the instructions here. But use the postcard (free); paying them $5 to do their typing for them is a ripoff. (USA only. I'll update this entry in the archive as I get links for other places. UK, Germany....) From This is True for 6 February 2005 Suggestions for further reading:
 by Eric Groves Amazon Price: $16.47 Customer Review: The book has good information for anyone who wants to get started with email marketing. I would suggest it as a starting point for email marketing information. Keep in mind that this comes from constant contact and so it reads sometimes like a Market...  by Don A. Dillman, Jolene D. Smyth, Leah Melani Christian Amazon Price: $51.56 Customer Review: Dillman has been the guru for survey design. This is his latest book which includes research and pointers on mail, telephone and internet surveys. The book is extremely well organized with many examples. This is the reference and how-...  by Mal Warwick Amazon Price: $24.39 Customer Review: I have received excellent services nfrom Amazon in the purchase and delivery of the book under reference. I have made other prior purchases from Amazon and my experience is that Amazon makes her services better every day.  by Mal Warwick Amazon Price: $15.61 Customer Review: While Mal Warwick's book might be a great choice for large pro-global warming organizations or other liberal-leaning LARGE non-profits, not much is of use to a medium size church without a mailing list containing "20,000 names with postal addresses."...  by Joseph Sugarman Amazon Price: $39.95 Customer Review: If you want to become a master at marketing this is one of the books that you must have in your collection. Its very easy to understand because Joseph Sugarman tells you how to do it and gives you an example to make sure you understand. This book can... Newsfeed display by CaRP |
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