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by Randy CassinghamRandy Cassingham's Bonzer Web Sites of the Week: Recognizing Interesting Sites that are Beyond the Microsoft/AOL-Time Warner/Media Megalith
Campaign for Real Beauty
Modern advertising is coloring our sense of beauty: it’s a tall, emaciated model with doe eyes and long straight hair, right? That’s the message young girls are getting, and it’s not just wrong, it’s destructive. Sponsored by Dove soap (the beauty bar, don’tcha know!), the Campaign has a healthier message: beauty comes from within, and girls need to learn that they don’t have to live up to an impossible ideal — which frankly ain’t all that ideal anyway. If this site has a weakness, it’s that it needs to address boys, too. One step at a time, I guess.
From This is True for 22 October 2006
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